Cornerstone (agency)
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| Private | |
| Industry | Marketing |
| Founded | 1996 |
| Headquarters |
New York City, United States Offices: New York, Los Angeles, London |
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Key people
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Rob Stone, Founder and co-CEO Jon Cohen, Co-CEO |
| Products | Strategic Marketing, Creative, Lifestyle marketing, Digital Promotion, Public Relations |
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Number of employees
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90 |
| Website | www |
Cornerstone is a New York-based creative lifestyle marketing and public relations agency with offices in New York City, Los Angeles, and London. It is helmed by co-CEOs Rob Stone and Jon Cohen. The company employs approximately 100 professionals worldwide, in addition to a network of field marketing representatives throughout the United States.
In June 1996, Rob Stone left a major record label to create Cornerstone, a Manhattan-based music promotion firm that worked primarily with record labels to promote their artists. After being joined by business partner and co-CEO Jon Cohen in 1997, the firm began to expand into a marketing and creative agency that integrated ip music names in corporate branding campaigns.
Stone and Cohen also founded The FADER, a music publication, in 1998.
In addition to strategic lifestyle marketing and creative services, the agency's practice areas include digital marketing, radio promotion, brand consulting, music supervision and Cornerstone Public Relations, a full-service PR firm.
Grammy award nominated track “Better Than I’ve Ever Been” was commissioned by sportswear company Nike to celebrate the 25th anniversary of Air Force One shoes. Cornerstone executive produced the song, secured Kanye West, Nas, KRS-One and Rakim to collaborate, and oversaw production with Rick Rubin. The track was nominated for the Grammy Award for "Best Rap Performance by a Duo or Group."
My Drive Thru was a collaborative single by The Strokes lead vocalist Julian Casablancas, American singer-songwriter Santigold, and The Neptunes producer and N.E.R.D member Pharrell Williams. The song was created for Converse's centennial and was released in June 2008.
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Wikipedia