"My Drive Thru" | ||||||||||||||||||||||
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Single by Julian Casablancas, Santigold and Pharrell Williams | ||||||||||||||||||||||
Released | June 2008 | |||||||||||||||||||||
Format | Music download | |||||||||||||||||||||
Genre | Alternative rock, dance-punk, funk | |||||||||||||||||||||
Length | 4:07 | |||||||||||||||||||||
Label | Converse | |||||||||||||||||||||
Writer(s) | Julian Casablancas, Santi White, Pharrell Williams | |||||||||||||||||||||
Producer(s) | The Neptunes | |||||||||||||||||||||
Julian Casablancas singles chronology | ||||||||||||||||||||||
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"My Drive Thru" is a collaborative single by The Strokes lead vocalist Julian Casablancas, American singer-songwriter Santigold, and The Neptunes producer and N.E.R.D member Pharrell Williams. The song was created for Converse's centennial and was released in June 2008.
Various media outlets reported in May 2008 that Casablancas, Santigold (Santi White) and Williams had teamed up to create the song for Converse's centennial "Three Artists, One Song" campaign.Cornerstone, a media and marketing agency, put Santigold, Casablancas and Williams together on the track for Converse. White told Gigwise.com that Casablancas and White recorded "My Drive Thru" separately, "so it ends up being just this weird long song with sort of everybody with lots of their own personalities separate." Williams worked with Casablancas and White individually in Miami, New York City and Los Angeles. Santogold described the song as "such a Pharrell track." White continued that she wasn't worried about the song being for a brand. "It's like one of the main ways to get our music heard now, and so it's stupid for artists to shy away from that."
Williams, who appears on and produced the song, spoke of the collaboration:
"My Drive Thru" was made available as a free music download from the Converse website. The track received thousands of daily downloads, according to Converse.
The Times made "My Drive Thru" their track of the day, calling it "a three-headed Frankenstein monster of coolness" that was "a lovely attempt to allow guitar music, beats and R'n'B to come together in one happy bundle."Paste referred to the song as "a pulsating, guitar-driven grab bag of a dance track."Stereogum said the song was "a single-riffed blend that laces up elements of Pharrell, Santi & Julian's day jobs into a perfectly produced summertime pop cocktail."Gigwise.com was less positive, saying "the beat is repetitive, even a bit boring at times, but what saves it is the interaction of Santi White and Casablancas."Pitchfork Media felt that "the beat should get your shoes tapping, but it doesn't sound like an example of artists taking the corporate dollar to make something they couldn't profitably do on their own."