Lifestyle marketing
| Lifestyle Marketing | |
|---|---|
 |
|
| Studio album by Thes One | |
| Released | March 2007 |
| Recorded | 2003-2004, 2006, Los Angeles, California (Source material: early 1970s, Minneapolis, Minnesota) |
| Genre | Hip hop |
| Length | 98:42 |
| Label | Tres Records (Source material: Sound 80, Inc.) |
| Producer | Thes One |
| Singles from Lifestyle Marketing | |
|
|
| Professional ratings | |
|---|---|
| Review scores | |
| Source | Rating |
| Allmusic |
  |
| URB |
 |
| HipHopSite.com |
|
| HipHopCore.net |
|
Lifestyle Marketing is the debut studio album by producer and musician Thes One (of the Los Angeles hip hop group People Under The Stairs). It is an instrumental concept album consisting almost entirely of samples taken from radio and television advertising jingles created by Herb Pilhofer of Sound 80 Incorporated.
In the early-to-mid 1970s, Herb Pilhofer at Sound 80 Incorporated created the Music That Works series of demonstration albums, originally released in limited numbers. The records showcased Pilhofer's musical compositions for radio and television commercials, industrial films, and other projects.
The jingles are notable because they represent demonstration music for a significant number of large US corporations, both past and present, including Target, 3M, Northwestern Bell, Bobcat, and Pan-Am.
In addition to producing commercials, Sound 80 also was the studio responsible for recording an Grammy Award-winning album for the Saint Paul Chamber Orchestra in 1979 and portions of Bob Dylan's 1974 album, Blood on the Tracks.
On a family visit to Minnesota in 1994, a 17-year-old Thes One came across a record from the Music That Works series, and years later, Thes One found a second album while record collecting. Following a world tour in support of People Under The Stairs' album O.S.T. in 2003, he began remixing parts of the albums as an experiment, intrigued by the chance to create musical works solely from very short samples (most of which were under fifteen seconds) of advertising jingles from inferior sources.
...
Wikipedia