Con Poder (Vico C album)
| Vico C | |
|---|---|
| Birth name | Luis Armando Lozada Cruz |
| Born |
September 8, 1971 Brooklyn, New York, U.S. |
| Origin | San Juan, Puerto Rico |
| Genres | Christian hip hop, hip hop, reggaeton, rap, urban, ballad, alternative reggaeton, reggae |
| Occupation(s) | Rapper, songwriter, musical producer, arranger |
| Instruments | Vocals, keyboard |
| Years active | 1985–present |
| Labels | Capitol Latin |
Luis Armando Lozada Cruz (born September 8, 1971), better known as Vico C, is an American reggaeton rapper and songwriter. He is considered one of the founding fathers of reggaeton and the Father of Rap in Spanish. Vico C has played an influential role in the development of Latin American hip hop.
He was born in New York and raised in Puerto Rico. Nicknamed The Philosopher, Luis Armando Lozada Cruz adopted the professional name Vico C. Vico C describes reggaeton as "essentially hip-hop but with a flavor more compatible to the Caribbean." Though he maintains they are of the same essence, Vico C believes the difference lies in the quintessential music style; the beat or rhythm of the music.
As one of the founders of hip hop in Spanish, Vico C was able to show that it was possible for one to be able to rap entirely and compellingly in Spanish using just occasional English phrases or slang terms. He can be seen in the rap movement as far back as its "underground" days ghostwriting and producing music for other young performers in the Puerto Rican rap scene.
Vico C grew up in the Puerta de Tierra barrio in San Juan. He got enrolled in acting classes by the age of nine and began his professional rapping career in 1985. At first, he used to go to bodegas (grocery stores) or pharmacies, buy home recording tapes, record himself singing his songs and then sell the tapes to friends or family.
In 1989, rap in Puerto Rico was at a popular high, and although Vico-C was considered the Godfather of Spanish Hip Hop, there were also others who were rapping in the ghettos (Barrios) such as Brewley MC, Piro JM, Jimmy MC, Bimbo, (Lisa M, Jelly Dee Franceska, came afterwards) Ruben DJ was actually Vico-C's D.J before DJ Negro and the second of the rappers to record,by releasing "La Escuela". Brewley MC had already recorded "El Sida Rap with Green Records" Vico C entered the charts with his song "La Recta Final" which he personally designed the album cover for with his art talents. Vico C was signed to Prime Records and started touring to places like New York, Chicago, Miami, Mexico, Venezuela, El Salvador, Panama, the Dominican Republic.
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