ComputerLand

ComputerLand was a widespread chain of retail computer stores during the early years of the microcomputer revolution, and was one of the outlets (along with Computer City and Sears) chosen to introduce the IBM PC in 1981. The first ComputerLand opened in 1976, and the chain eventually included about 800 stores by 1985. After this time the rapid commoditization of the PC led to the company's downfall, with most of the retail locations closing by 1990. The company officially ended in February 1999.

ComputerLand was founded by William H Millard. In 1974 he launched a company, IMS Associates, Inc., to build what was claimed to be the first truly integrated personal computers, sold as kits to hobbyists and the rapidly growing numbers of retailers (through small ads in Popular Electronics). The computer, the IMSAI 8080, may not have made Millard's fortune, but his resulting experiences with the inexperienced and under‑capitalized retailers did. In 1976 (at the same time as the Byte Shop was selling its first few Apples) he asked his Sales Director, Ed Faber (an ex‑IBM Manager), to start a new franchise operation, soon to become ComputerLand.

Faber first designed a pilot store, at Hayward, California, with the then-revolutionary concept of providing a "full service" store, offering under one roof all that the customer needed to support their PCs. He then moved rapidly to set up franchising. The first franchisee was in Morristown, New Jersey, and was rapidly followed by a chain across the US.

It set a pattern that dominated PC retailing for the next decade. By the time IBM arrived on the scene, the network of branches, all run by franchisees, had grown to 190 in number. By the end of 1985, when Millard retired, there were some 800 branches (including some 200 outside the US) and he had become one of the computer billionaires.

Most ComputerLand stores succumbed to the predation of the "box-shifters" in the price wars of the latter 1980s, after the peak had passed. In 1987, Millard sold ComputerLand to E.M. Warburg, Pincus & Co. for US$200 million.

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