Popular Electronics
The Altair 8800 computer kit (January 1975)
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| Publisher |
Ziff Davis Gernsback Publications |
|---|---|
| First issue | October 1954 |
| Final issue | April 1985 |
Popular Electronics was an American magazine started by Ziff-Davis Publishing Company in October 1954 for electronics hobbyists and experimenters. It soon became the "World's Largest-Selling Electronics Magazine". In April 1957 Ziff-Davis reported an average net paid circulation of 240,151 copies.Popular Electronics was published until October 1982 when, in November 1982, Ziff-Davis launched a successor magazine, Computers & Electronics. During its last year of publication by Ziff-Davis, Popular Electronics reported an average monthly circulation of 409,344 copies. The title was sold to Gernsback Publications, and their Hands-On Electronics magazine was renamed to Popular Electronics in February 1989, and published until December 1999.
A cover story on Popular Electronics could launch a new product or company. The most famous issue, January 1975, had the Altair 8800 computer on the cover and ignited the home computer revolution. Paul Allen showed that issue to Bill Gates. They wrote a BASIC interpreter for the Altair computer and started Microsoft.
Radio & Television News was a magazine for professionals and the editors wanted to create a magazine for hobbyists. Ziff-Davis had started Popular Aviation in 1927 and Popular Photography in 1934 but found that Gernsback Publications had the trademark on Popular Electronics. It was used in Radio-Craft from 1943 until 1948. Ziff-Davis bought the trademark and started Popular Electronics with the October 1954 issue.
Many of the editors and authors worked for both Ziff-Davis magazines. Initially Oliver Read was the editor of both Radio & Television News and Popular Electronics. Read was promoted to Publisher in June 1956. Oliver Perry Ferrell took over as editor of Popular Electronics and William A. Stocklin became editor of Radio & Television News. In Radio & TV News John T. Frye wrote a column on a fictional repair shop where the proprietor, Mac, would interact with other technicians and customers. The reader would learn repair techniques for servicing radios and TVs. In Popular Electronics his column was about two high school boys, Carl and Jerry. Each month the boys would have an adventure that would teach the reader about electronics.
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