Cisneros Group
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| Private Company | |
| Industry | Media, entertainment, telecommunications, consumer products and tourism |
| Founder | Diego Cisneros |
| Headquarters | Coral Gables |
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Area served
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United States Venezuela Spain Dominican Republic Colombia Peru Ecuador Chile China |
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Key people
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Gustavo Cisneros (Chairman) and Adriana Cisneros (CEO, Vice Chairman and Vice President of Strategy) |
| Subsidiaries |
Venevision Venevision + Plus Novelisima ViendoMovies Cisneros Media Distribution Venevision Productions Venevision Studios Miss Venezuela Vene Music Siente Music RedMas Cuponidad Digitel Tropicalia SAECA Travel and Tourism Fisa Laboratories Americatel |
| Website | www.cisneros.com |
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Footnotes / references |
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Grupo Cisneros (Organización Cisneros in Spanish) is a conglomerate of media entertainment, digital media, property investment, tourism development and consumer product companies which reaches 550 million Spanish and Portuguese-speaking consumers in the Americas and Europe. It also provides media content to more than 100 countries. Its current CEO and Vice President of the Board of Directors is Adriana Cisneros.
Cisneros was founded in 1929 in Venezuela by Diego Cisneros as a small material transport business. The company grew rapidly and obtained a license to branch into the manufacture and commercialization of Pepsi Cola carbonated beverages in Caracas. Diego diversified the business in 1961 when he acquired a Televisa television channel which would become Venevision. His son, Gustavo, began his career in media and entertainment operations of the company. In 1970, Gustavo Cisneros assumed the position of Chairman and Chief Executive Officer (CEO) of Cisneros (Bachelet, 2004).
The creation of Venevision International (currently Cisneros Media Distribution), which handles the distribution, marketing and production of entertainment content, significantly increased the international scope of the conglomerate’s operations. Cisneros Media Distribution is currently one of the main programming suppliers for Univision, the leading Spanish-language television network in the United States. Parallel to company dealings, Gustavo Cisneros and his wife Patricia Phelps de Cisneros, founded the Fundación Cisneros, a private non-profit organization committed to improving education in Latin America. It supports various important educational initiatives designed to promote freedom of speech, economic development and encourage multicultural understanding.
In August 2013, Gustavo Cisneros appointed his daughter Adriana Cisneros de Griffin as the new Chief Executive Officer (CEO) of Cisneros. Adriana has spent the last seven years working as Vice Chairman and Vice President of Strategy. During this time, Adriana Cisneros led the company’s expansion into the digital world and e-commerce. She has mainly concentrated on developing the conglomerate within the digital world and e-commerce.
The companies belonging to Cisneros include majority and minority stock interests in several corporations that are managed both directly or indirectly through partnerships, risk-sharing companies or alliances. Cisneros' companies are grouped into the following corporate divisions:
Cisneros' business unit, which includes its television broadcasting, production, content distribution, music and beauty contest companies.
work with 30 brands.
A corporate division of Cisneros develops digital businesses for Hispanic audiences in the United States and Latin America. Its business strategy is focused on two main areas: digital advertisement, both online and mobile, and e-commerce. Its main companies are:
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