Cinemark Holdings, Inc.
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| Public company | |
| Traded as | : CNK S&P 400 Component |
| Founded | 1984 |
| Headquarters | Plano, Texas |
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Number of locations
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525 |
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Key people
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Lee Roy Mitchell (Chairman) Mark Zoradi (CEO) |
| Brands | Cinemark Century Theaters Tinseltown USA CinéArts Rave Cinemas Cinemark XD (Extreme Digital Cinema) |
| Revenue |  US$4.644 billion (2016) |
| US$423.152 million (2015) |
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| US$218.728 million (2015) |
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| Total assets | US$4.126 billion (2015) |
| Total equity |  US$1.111 billion (2015) |
| Website | www |
Cinemark USA, Inc. is an American movie theatre chain owned by Cinemark Holdings, Inc. operating throughout the Americas and in Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area. It is the largest movie theatre chain in Brazil, with a 30% market share.
Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.
Cinemark was started by Lee Roy Mitchell as a chain of theatres in California, Texas, and Utah. It is unclear when Cinemark was first founded. While they claim they started in 1984 (and previously claimed they started in 1983), online records show Cinemark might have started as early as 1977. With the opening of the Movies 8 Texarkana in 1987, Cinemark began building theaters with colorful interiors and large video game arcades. The following year, Cinemark introduced its Front Row Joe mascot. This animated cat appeared in policy trailers and on kids' concession products. The mascot was retired in 1998 when Cinemark had begun to open Art Deco-style theatres. However, it was revived in 2002 and is still used today (though in recent years, they have winded down the use of this mascot). In 1992, Cinemark opened a new theater concept called Hollywood USA in Garland, Texas. The following year, Cinemark expanded to Latin America with the opening of a theater in Santiago, Chile. The next year, Cinemark opened four theaters in Mexico. In 1998, Cinemark announced that it would replace its bright color interiors with what Cinemark characterized as a more classic art deco design. Through new theatre construction and acquisitions, it became the third largest theatre chain in the United States and the second largest theatre chain in the world. In March 2009, Cinemark introduced its own large screen concept, known as XD (being short for "Extreme Digital"; which competes against IMAX), and has plans to install it in many well-performing locations around the world. At first, it was known as XD3 (Extreme Digital Experience). All XD screens installed after August 2010 featured (or upgraded to) 7.1 surround sound and those installed after October 2012 feature (or upgraded to) Dolby Atmos. Mitchell's son Kevin Mitchell worked with the company as an executive until leaving in 2007 to found ShowBiz Cinemas. In 2013, Cinemark decided to sell all of its Mexican theaters to Cinemex.
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Wikipedia