Cecil Heftel
| Cecil Heftel | |
|---|---|
 |
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| Member of the U.S. House of Representatives from Hawaii's 1st district |
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In office January 3, 1977 – July 11, 1986 |
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| Preceded by | Spark Matsunaga |
| Succeeded by | Neil Abercrombie |
| Personal details | |
| Born |
Cecil Landau Heftel September 30, 1924 Chicago, Illinois, U.S. |
| Died | February 4, 2010 (aged 85) San Diego, California, U.S. |
| Political party | Democratic |
| Spouse(s) | Edris Joyce Glassman |
| Children | 2 |
| Religion | The Church of Jesus Christ of Latter-day Saints (Mormon) |
| Military service | |
| Allegiance |
 United States
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| Service/branch |
 United States Army
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| Years of service | 1943-1946 |
| Battles/wars | World War II |
Cecil Landau Heftel (September 30, 1924 – February 4, 2010), popularly known as Cec Heftel, was an American politician and businessman from Hawai'i. He served in the United States House of Representatives from 1977 to 1986 for the First Congressional District, encompassing most of urban Honolulu.
Heftel was born in Chicago, Illinois in 1924 where he attended public schools. He then moved to Tempe, Arizona to study at the Arizona State University where he obtained his bachelor's degree in 1951. Heftel moved on to the University of Utah and New York University for graduate work. He settled in Honolulu and established Heftel Broadcasting. He owned KGMB-AM-FM-TV and several other television and radio stations across the country. From 1943 to 1946, Heftel left his business to serve in the United States Army.
In 1957 Heftel was a pioneer for what was then called Top 30 programming, when he purchased KIMN in Denver. In one of the nation's most competitive radio markets, KIMN became the dominant #1 rated radio station. Heftel sold the station in 1960, returning to Hawaii, but once again in 1973 re-entered the mainland with the purchase of WHYI-FM, Ft. Lauderdale, Florida, identifying the station as Y-100. In 1974, Heftel hired consultant John Rook, who secured the services of Jackson, Mississippi programmer Bill Tanner, who crafted a Top 40 format described by Tanner as being "predictable unpredictability" that propelled the station to the top of the south Florida ratings, where it stayed for several years. The station was later sold by Heftel.
Cecil Heftel also purchased WJAS-AM in Pittsburgh which he later sold.
Heftel had a knack for getting in and out of station ownership in the 70's, 80's, and 90's. As broadcast revenues are tied to audience interest (ratings) and to advertising cycles, it can be a great business or a poor one. Heftel's mostly AM group of Top-40 stations was sold in the late seventies. The next group of stations Heftel purchased consisted of FM stations which were coming into their own in the early seventies. These were sold off in the 80's and included WZPL (move into Indianapolis) and WLLT (Cincinnati).
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