Canal 2 (Argentina)
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| Greater Buenos Aires/Greater La Plata | |
|---|---|
| City | La Plata, Argentina |
| Branding | América TV |
| Slogan | La vida en vivo |
| Channels |
Analog: 2 (VHF) Digital: 36 (UHF-ISDB-T) |
| Subchannels | (see article) |
| Translators | (see article) |
| Owner | Claxson (Cablevision) (America TV S.A.) |
| First air date | June 25, 1966 |
| Transmitter power | 30 kW |
| Transmitter coordinates | 34°50′32″S 58°12′14″W / 34.84222°S 58.20389°WCoordinates: 34°50′32″S 58°12′14″W / 34.84222°S 58.20389°W |
| Website | america2.com.ar |
América TV is a television station located in La Plata, Buenos Aires, Argentina. The station is owned and operated by America TV S.A. América is also one of Argentina's five national television channels.
América TV maintains studio facilities and offices located in Palermo neighborhood of Buenos Aires; its transmitter is located in the Florencio Varela Partido, Buenos Aires Province. Outside of the Buenos Aires province, América is available on cable.
Channel 2 in La Plata was launched on June 25, 1966 as Tevedos, under the ownership of Rivadavia Televisión S.A., whose proprietors also owned several radio stations and the now-defunct El Mundo daily newspaper.
La Plata is close in proximity to Buenos Aires, and the two cities can receive each other's television broadcasts. This geographical reality led Tevedos to target the much larger media market of Argentina's capital. But with transmission facilities in Florencio Varela to the south, northern portions of the metropolitan area couldn't receive an adequate signal. This stood in contrast to the other four stations in Buenos Aires, which had their transmitters located in the city proper.
At the start of the 1970s, Perú's Panamericana Televisión acquired Tevedos. Panamericana's owner, Peruvian businessman Genaro Delgado Parker, had strong connections to Goar Mestre, who owned studios in the Martinez neighborhood. From that facility, the two produced programs intended for the entire Spanish-speaking world.
However, problems continually plagued the channel, stemming from its technical disadvantages. The ratings for Argentinian television were measured in Buenos Aires, and its comparatively poor signal could not offer the same coverage as its four competitors. Comedians joked about the station's small 7% market share by dubbing it "James Bond", a pun of his "007" codename. To lower costs, it began airing cheaper programs, even simulcasting Canal 13 at times.
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