Cadbury's Caramel
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| Type | Confectionery |
|---|---|
| Place of origin | Canada |
| Created by | Cadbury |
| Invented | 1968 |
| Similar dishes | List of Cadbury products |
| Other information | Owned by Mondelez International (The Hershey Company in the United States) |
Caramilk is a candy bar made by Cadbury in Canada. It was first sold in 1968. In the United States, Australia and New Zealand, a similar bar is called Caramello.
Variations available, some of them limited editions, include Caramilk made with dark chocolate flavoured maple, chocolate flavoured, or cappuccino. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo) have also been introduced.
'Caramilk' is also the name of a caramelised white chocolate bar that has recently been re-released as a limited edition in New Zealand. It had been sold under 'Caramilk' in both Australia and New Zealand previously.
One of the advertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate flavoured exterior. This theme led to the production of over fifteen separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history. The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).
Another ad, featuring Leonardo da Vinci drawing the Mona Lisa as she eats a Caramilk, has won a Clio award.
Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in Toronto.
Caramilk bars contain unsweetened chocolate and cocoa butter but are labelled as candy bars since only solid chocolate bars may be labelled as chocolate bars in Canada.
Caramilk NZ and Australia version Milk, sugar, cocoa butter, milk solids, emulsifiers, flavours.
In the United Kingdom, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel.
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