CJFM-FM
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| City | Montreal, Quebec |
|---|---|
| Broadcast area | Greater Montreal |
| Branding | Virgin Radio 96 |
| Slogan | Montreal`s #1 Hit Music Station |
| Frequency | 95.9 FM |
| First air date | 1962 |
| Format | Top 40/CHR |
| ERP | 41,200 watts |
| Class | C1 |
| Transmitter coordinates | 45°30′20.16″N 73°35′30.12″W / 45.5056000°N 73.5917000°W |
| Callsign meaning | CJAD-FM |
| Owner |
Bell Media (Bell Media Radio G.P.) |
| Sister stations | CHOM, CITE-FM, CJAD, CKGM, CKMF-FM |
| Website | Virgin Radio 96 |
CJFM-FM is an English language Canadian radio station located in Montreal, Quebec. Owned and operated by Bell Media, it broadcasts on 95.9 MHz with an effective radiated power of 41,200 watts (class C1) using an omnidirectional antenna located atop Mount Royal, while its studios are located at the Bell Media building at 1717 Rene-Levesque Boulevard East in Montreal.
The station originally went on the air in 1948 as CJAD-FM. It was a simulcast of Montreal's AM station CJAD. CJAD-FM was short-lived and went off the air in the 1950s.
The station was revived in 1962. Although initially intending to sign as CJAD-FM, it finally signed on with the CJFM calls and separate programming - an innovation at the time. CJFM was one of four FM stations which came on the air in the first half of the 1960s using common transmitting facilities on the new Mount Royal tower. The other stations were CFCF-FM on 92.5, CJMS-FM on 94.3, and CKGM-FM on 97.7.
"CJFM 96" or "FM 96" had an album-oriented rock, pop and variety format throughout the 1980s. By 1992, CJFM-FM changed monikers to Mix 96, and altered its format to a more top 40-leaning hot AC format.
From 1962 to 2007, CJFM was owned by Standard Broadcasting. Standard Broadcasting sold the station to Astral Media in 2007. In 2013, Astral was acquired by Bell Media.
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