CITE-FM
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| City | Montreal, Quebec |
|---|---|
| Broadcast area | Greater Montreal |
| Branding | 107,3 Rouge FM |
| Slogan | Toute la musique, une couleur |
| Frequency | 107.3 MHz (FM) (also on HD Radio) |
| First air date | May 20, 1977 |
| Format | Analog/HD1: Adult contemporary HD2: CJAD HD3: CKGM |
| Language(s) | French |
| ERP | 42,900 watts |
| HAAT | 297 meters (974 ft) |
| Class | C1 |
| Callsign meaning | CITÉ = French for CITY |
| Owner |
Bell Media (Bell Media Radio) |
| Sister stations | CFCF-DT, CHOM, CJAD, CJFM, CKGM, CKMF |
| Website | 107,3 Rouge FM |
CITE-FM is a French-language Canadian radio station located in Montreal, Quebec.
Owned and operated by Bell Media, it broadcasts on 107.3 MHz with an effective radiated power of 42,900 watts (class C1) using an omnidirectional antenna from the Mount Royal candelabra tower. Its studios are located at the Bell Media building at 1717 Rene-Levesque Boulevard East in Montreal.
The station has had an adult contemporary format since 1990 and is the flagship of the Rouge FM network which operates across Quebec and Eastern Ontario.
CITE-FM started operations on May 20, 1977 as a sister station to CKAC 730 with a beautiful music format. Unlike most other FM stations in Montreal which were created as a sister station to an existing AM station, it never shared the call sign of its AM sister (i.e. it was never known as "CKAC-FM").
While the station was originally planned to be on 93.5 MHz, then-owner Telemedia was forced by the Canadian Radio-television and Telecommunications Commission (CRTC) to use 107.3 MHz instead, as the Canadian Broadcasting Corporation had targeted 93.5 MHz as a reserved frequency and rushed to move CBM-FM from 95.1 to 93.5 MHz in 1976.
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