CHFI-FM
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| City | Toronto, Ontario |
|---|---|
| Branding | 98.1 CHFI |
| Slogan | "Toronto's Perfect Music Mix" |
| Frequency | 98.1 MHz |
| First air date | February 1, 1957 |
| Format | Analog/HD1: Adult Contemporary HD2: Leafs Nation en Français |
| ERP | 44,000 watts |
| HAAT | 420.5 meters (1,380 ft) |
| Class | C1 |
| Callsign meaning | Canada Hi-FIdelity |
| Owner |
Rogers Media, a division of Rogers Communications (Rogers Radio) |
| Sister stations |
Radio: CFTR, CJCL, CKIS-FM TV: CFMT, CITY, CJMT |
| Website | www.chfi.com |
CHFI-FM is a Canadian radio station, which broadcasts an adult contemporary format at 98.1 on the FM dial in Toronto, Ontario. CHFI's studios are located at the Rogers Building at Bloor and Jarvis at the northeastern corner of downtown Toronto, while its transmitter is located atop the CN Tower.
CHFI is currently the most listened to station in the Toronto market according to the Numeris ratings. CHFI-FM is one of three AC stations in Toronto, along with CKDX-FM in York Region and CKLH-FM in Hamilton.
The station was launched on February 1, 1957, and was the first commercial FM outlet in Toronto to provide its own distinct programming rather than simulcasting an AM station. CHFI also initially provided a special Muzak-like background music service for offices and retail outlets in the city.
The station was acquired in 1960 by Aldred-Rogers Broadcasting Ltd., the company now known as Rogers Radio. In 1962, an AM counterpart, CHFI, which later became highly successful Top 40 music station CFTR, was added.
CHFI-FM pioneered the "beautiful music" format. The main programming heard from dawn until midnight was traditional easy listening fare. Music director Michael Compeau created a number of the station's much-imitated programs. The most famous was the popular and long running Candlelight and Wine heard evenings from 6 to 11 pm. The program, hosted by Don Parrish, mixed soothing instrumentals, soft vocals and occasional light classical pieces in "pop" arrangements. The program spun off a series of best-selling record albums, many of which are now highly prized collectors' items.
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Wikipedia