Broadway at the Beach
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| Location | Myrtle Beach, South Carolina, USA |
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| Opening date | July 4, 1995 |
| Developer | Burroughs & Chapin |
| Owner | Burroughs & Chapin Company |
| No. of stores and services | 150+ |
| Parking | 5,000+ |
| Website | http://www.broadwayatthebeach.com/ |
Broadway at the Beach is a shopping center and entertainment complex located in Myrtle Beach, South Carolina. Broadway at the Beach is owned and operated by Burroughs & Chapin Company, Inc. The $250 million attraction is set on 350 acres (1.4 km2) in the heart of Myrtle Beach and features three theaters, over 20 restaurants and over 100 specialty shops as well as attractions, nightclubs, and hotels, all surrounding the 23-acre (93,000 m2) Lake Broadway. Broadway at the Beach receives upwards of 14 million visitors annually.
The complex is divided into several distinct zones named New England Fishing Village, Caribbean Village, Charleston Boardwalk, Heroes Harbor and Celebrity Square, a New Orleans-themed nightclub district that stays open later than the rest of the districts. The complex is home to many attractions, such as the Carmike Cinemas Broadway 17, Ripley's Aquarium, Palace Theatre, Legends In Concert, WonderWorks, Hollywood Wax Museum and the Pavilion Nostalgia Park, which features rides from the former Myrtle Beach Pavilion. The complex contains three hotels, a Hampton Inn located inside the complex, and a Fairfield Inn and Holiday Inn Express located across 29th Avenue North in a section named Lakeshore at Broadway.
Among the complex's notable restaurants are Hard Rock Café, Paula Deen's Family Kitchen, Johnny Rockets, Jimmy Buffett's Margaritaville, Señor Frogs, and KISS Coffeehouse.(KISS Coffeehouse closed Dec. 2013.) Notable retail destinations include Ron Jon Surf Shop, Retro Active, Fresh Produce, IT'Sugar, Yankee Candle, and Build-A-Bear Workshop.
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