Fairfield Inn by Marriott
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| Industry | Hospitality, tourism |
|---|---|
| Founded | 1987 |
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Number of locations
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800+ hotels |
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Area served
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Worldwide |
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Key people
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Liam Brown |
| Parent | Marriott International |
| Website | fairfield |
Fairfield Inn by Marriott is a lower-cost, economy chain of hotels that are franchised by Marriott International. The properties are geared towards guests requiring a place to sleep with fewer amenities, thus allowing Marriott to offer lower prices than would otherwise be possible. This is accomplished via cost-saving measures, such as consistent building architecture and bedding, and the omission of a full-service restaurant. However, a complimentary hot breakfast is included.
Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia. Facing well-established competition, Fairfield Inn needed a strategy to differentiate itself from its competitors. Management implemented Scorecord terminals to allow guests to rate the hotels as either 'excellent', 'average', or poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, Fairfield Inn placed a heavy emphasis on quality personnel selection to find friendly and positive staff that would also help reduce turnover. This was supported by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).
In the early 2010's Senior Vice President in charge of Fairfield Inn, Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging locations. The focus of this reinvestment into the brand was focusing on the guest by introducing new bedding, coffee in the hotel rooms, Early Eats breakfast program and newspaper delivery. Brown believed this investment would allow Marriott to compete head to head with Hilton's Hampton Inn.
Many properties have amenities such as a pool, exercise room, whirlpool, same-day dry cleaning, vending machines, business centers, and meeting rooms. Early properties had outside corridors on the first two floors and traditional interior halls on the third floor, as well as stucco paint. Now, all new hotels have traditional interior halls and a number of designs. The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these are called "Fairfield Inn and Suites." As of February 2017, there are a total of 800 Fairfield Inn hotels worldwide.
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Wikipedia