Johnny Rockets
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| Private | |
| Industry | Burger Restaurant |
| Founded | June 6, 1986 Los Angeles, California, United States |
| Founder | Ronn Teitelbaum |
| Headquarters | Lake Forest, California, U.S. |
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Number of locations
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320 (2010) |
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Area served
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Worldwide |
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Key people
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John M. Maguire, CEO |
| Products | American Food Choices |
| Revenue | $69 million (2010) |
| Owner | Sun Capital Partners |
| Website | johnnyrockets |
The Johnny Rockets Group Inc. is an American restaurant franchise whose themed decor is based upon 1950s diner-style restaurants. Decor includes Coca-Cola advertising, featuring nearly life-size cardboard illustrations of women in World War II armed services uniforms, individual jukebox stations, chrome accents and red vinyl seats. The staff at some locations are known to sing and dance every half-hour. Making a smiley face with ketchup on the paper plate when serving French fries is a Johnny Rockets trademark.
The menu, presentation, counter seating and grilling area are based on an original restaurant from 1947 (still operating today), The Apple Pan in West Los Angeles. Hamburgers are grilled-to-order in full view of the customers and are served wrapped in paper on paper plates.
Johnny Rockets was founded on June 6, 1986, by Ronn Teitelbaum of Los Angeles, California, and "crafted as a 'nongimmicky' recreation of the 1940s-vintage malt shops of his childhood." The first restaurant was established as a 20-stool counter operation on Melrose Avenue in Los Angeles. This location permanently closed on October 26, 2015.
In February 2007, it was announced that RedZone Capital, the private equity firm of Daniel Snyder, was set to acquire the chain. Snyder announced plans to expand the chain both within the United States and worldwide, including the launch of smaller outlets known as Johnny Rockets Express.
A sit-down restaurant owned by Six Flags (Red Zone is the largest shareholder), Trappers Adirondack Grill, was converted to a Johnny Rockets in June 2008.
In April 2009, the new Yankee Stadium opened with Johnny Rockets stands throughout the site. These stands serve traditional Johnny Rockets hamburgers, french fries, shakes, and malts, among other menu items. FedEx Field, home of Washington Redskins (the stadium and team are both owned by Snyder, whose company owned Johnny Rockets at the time), features Johnny Rockets concession areas.
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Wikipedia