Melrose Avenue is a shopping, dining and entertainment destination in Los Angeles that starts at Santa Monica Boulevard, at the border between Beverly Hills and West Hollywood. It ends at Lucille Avenue in Silver Lake. Melrose runs north of Beverly Boulevard and south of Santa Monica Boulevard.
Its most famous section, known as the Melrose District, is the West End through West Hollywood and Hollywood.
At the corner of Fairfax and Melrose is Fairfax High School, which marks the start of the Fairfax District.
One of the most famous landmarks located on Melrose Avenue is Paramount Pictures.
Metro Local line 10 operates on Melrose Avenue.
The eastern end of the district, which runs from Fairfax to Highland Avenue, became a popular underground and new wave shopping area in the early 1980s. Pioneered by adventurous independent retailers and restaurateurs, Melrose Avenue captured the global imagination as the birthplace of Southern California's New Wave and Punk cultures. Rapid notoriety quickly lured movie stars, moguls, and style seekers, leading the press to dub Melrose Avenue "the new Rodeo Drive." Ready for its close-up, the avenue enjoyed its share of TV and movie cameos, and appeared regularly on Jay Leno's "Jaywalking" segments of The Tonight Show With Jay Leno, in addition to pop culture gems like Entourage and LA Ink.