Brit + Co
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| Private | |
| Industry | Internet commerce and media |
| Founded | 2011 |
| Founder | Brit Morin |
| Headquarters | San Francisco |
| Services | Media company and creative brand offering lifestyle content, online education, and merchandise |
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Number of employees
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100+ |
| Website | brit |
Brit + Co is a media company that inspires, educates, and entertains real women with a creative spirit through content, online classes, and creative products. Brit + Co connects a community of over 125M women online and across platforms every month, bringing a creative lens to the women’s lifestyle space. The company's audience consists primarily of millennial women.
The company was founded in late 2011 by Brit Morin, who currently serves as Founder & CEO. An ex-Googler and Apple alum, Morin brought her innovative spirit from Silicon Valley to the digital media world. As of 2017, the company has more than 100 full-time employees in addition to a network of hundreds of contributors. Brit + Co is headquartered in San Francisco and has an office in New York City. Brit + Co is venture capitalist-backed, having raised $45 million in capital to date.
Originally focused on and the “maker movement,” the company has expanded its creative lens across a broader set of women’s lifestyle categories including fashion, beauty, parenting, home, food, and news. Though the scope of coverage has widened, the company’s content reflects Brit + Co’s unique viewpoint and contains elements of creativity, utility, and personalization.
Additionally, Brit + Co is exploring video formats from short form instructional videos to branded videos to longer form video series, ranging from documentary to reality style. Recent series have included "The How-To", "Snack Hacks", "The Beauty Breakdown", and "Obsessed AF".
Brit + Co creates content for brand partners in a range of industries. Some brands the company has worked with include Lowe's, Target, IKEA, Johnson & Johnson, Sephora, PepsiCo, Mondelez, Starbucks, JC Penney, FedEx, Google, L'Oreal, Hulu, Jo-Ann Fabric & Crafts, Sherwin-Williams, Old Navy, Cotton, KIA, Clorox, and more.
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