Clorox
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The Clorox Building, Clorox's diamond-shaped headquarters in Oakland, California
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| Public | |
| Traded as | |
| Industry | |
| Founded | May 3, 1913 |
| Founders |
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| Headquarters | Clorox Building, Oakland, California, U.S. |
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Area served
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Worldwide |
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Key people
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Benno Dorer (CEO) George Harad (Independent Chair of the Board) Nick Vlahos (Exec. Vice President) Dawn Willoughby (Exec. Vice President) |
| Products |
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| Revenue |
 US$5.7 billion (2015) |
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US$1.0 billion (2015) |
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US$606 million (2015) |
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| Total assets |
 US$4.2 billion (2015) |
| Total equity |
US$118 million (2015) |
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Number of employees
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7,700 |
| Subsidiaries |
Burt's Bees Brita Formula 409 The Glad Products Company Kitchen Bouquet Kingsford Lestoil Liquid-Plumr Pine-Sol |
| Website | thecloroxcompany |
The Clorox Company (formerly Clorox Chemical Co.), based in Oakland, California, is an American worldwide manufacturer and marketer of consumer and professional products with approximately 7,700 employees worldwide as of June 30, 2015. The company’s fiscal year 2015 net sales were $5.7 billion, which ranked the company at #469 on Fortune’s 2015 Fortune 500 list.
Clorox products are sold primarily through mass merchandisers, retail outlets, e-commerce channels, distributors and medical supply providers. Clorox brands include its namesake bleach and cleaning products, as well as Brita, Burt's Bees, Formula 409, Glad, Hidden Valley, Kitchen Bouquet, KC Masterpiece, Soy Vay, Kingsford, Liquid-Plumr, Mistolin, Pine-Sol, Poett, Tilex, S.O.S., and Fresh Step, Scoop Away and Ever Clean cat litters.
In 2008, The Clorox Company became the first major consumer packaged goods company to develop and nationally launch a green cleaning line, Green Works, into the mainstream cleaning aisle.
In 2011, The Clorox Company integrated corporate social responsibility (CSR) reporting with financial reporting. The company’s annual report for the fiscal year ending in June 2011 shared data on financial performance as well as advances in environmental, social and governance performance.
The company has been criticized for over-promoting the green credentials of its products.
The product and the company date back to May 3, 1913, when five entrepreneurs, Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, a bookkeeper; Rufus Myers, a lawyer; and William Hussey, a miner, invested $100 each to set up the first commercial-scale liquid bleach factory in the United States, on the east side of San Francisco Bay. The firm was first called the Electro-Alkaline Company. The name of its original bleach product, Clorox, was coined as a portmanteau of chlorine and sodium hydroxide, the two main ingredients. The original Clorox packaging featured a diamond-shaped logo, and the diamond shape has persisted in one form or another in Clorox branding to the present.
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Wikipedia