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Brita

Brita
Subsidiary
Industry Water filtration
Founded 1966; 51 years ago (1966)
Headquarters Taunusstein, Germany
Products Water filters
Revenue €429,000,000 (2015)
Number of employees
1480 worldwide (2015)
Parent The Clorox Company
Website brita.com

BRITA GmbH is a German company founded in 1966 by Heinz Hankammer with headquarters in Taunusstein, Hesse, Germany, that specializes in water filtration products. The company has production facilities in Germany, Switzerland and the United Kingdom. BRITA products are distributed worldwide, reaching more than 60 countries. BRITA products include water jugs, kettles and tap attachments, all of which use silver-impregnated activated carbon and ion-exchange resin disposable filters as their primary filtering mechanism. The activated carbon used in BRITA filters is produced from coconut shells. The company manufactures its pitchers from styrene methyl methacrylate copolymer.

In the United Kingdom, Hinari and Breville sell electric kettles incorporating BRITA technology.

The BRITA filter is not intended to purify water, and should not be used with water that is microbiologically unsafe or of unknown quality. Individuals requiring microbiological purity should follow the advice of local health officials for water purification.

Brita claims the filters have a double action:

It is noted that BRITA cartridge is not designed to remove fluoride. While naturally occurring fluoride is present in fresh water, some cities and water companies add sodium fluoride or hydrofluorosilicic acid to their water.


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