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Sephora

Sephora
Subsidiary
Industry Consumer goods
Founded 1969
Founder Dominique Mandonnaud
Headquarters Paris, France
Key people
Calvin McDonald (President and CEO of Sephora Americas), Chris de Lapuente Global (President & CEO Sephora)
Products Cosmetics & beauty
Revenue USD$4 billion (2013) (estimated)
Parent LVMH
Website www.sephora.com

Sephora is a French chain of cosmetics stores founded in 1969. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, nail color, and haircare. Sephora is owned by luxury conglomerate LVMH as of 1997. The Sephora logo is a white "S"-shaped flame against a black background. The name comes from the Greek spelling of Zipporah (Greek: Σεπφώρα, Sepphōra), the most beautiful wife of Moses.

Sephora first launched in Paris in a partnership between the UK's Boots PLC and Nouvelles Galeries as a perfumery chain in 1970. It was purchased by Dominique Mandonnaud in 1993, who merged the purchase with his own perfume chain under the Sephora brand. Mandonnaud is credited for founding and implementing Sephora's "assisted self-service," sales experience, which departed from then-typical retail models for cosmetics by encouraging customers to try products in-store before purchasing.

Mandonnaud continued to expand the Sephora brand through the 1990s, opening up its flagship store in Champs Élysées in 1997. In July 1997, Mandonnaud and his partners sold Sephora to LVMH, who expanded the stores globally and bolstered the chain's product offerings to include beauty and cosmetic products.

Sephora opened its first United States store in New York City in 1998 and its first Canadian store in Toronto in 2004. Its North American headquarters is located in San Francisco, with corporate offices in New York City and Montréal. Sephora currently operates over 360 stores across North America.

Sephora launched its online store to the U.S. in 1999 and into Canada in 2003. The Canadian head office was opened in February 2007 by Marie-Christine Marchives, a former Sephora U.S. and Sephora France employee. Marie-Christine Marchives returned to France in July 2010 to become the general manager of Sephora France. She was replaced in Canada by Klaus Ryum-Larsen. Sephora currently operates over 1,700 stores in 30 countries worldwide generating over an estimated $4 billion in revenue as of 2013. As of September 2013, the Sephora at Champs Élysées in Paris, France, attracts over six million people a year.


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