Brazilian Day

Brazilian Day is an annual festival which takes place in New York City (NYC) and other cities around the world (v.g., Philadelphia). It is held near the beginning of September to celebrate Brazil's independence day. Brazilian Day is always on Sunday of the Labor Day weekend.

Brazilian Day is part of the official calendar of New York City. The event first ran in 1984 on 46th Street between 5th Avenue and Avenue of the Americas (6th Avenue), which is currently known as "The Brazilian Street". From 2009 on, Brazilian Day also has taken place in the United States (San Francisco), Canada (Montreal, Toronto), Japan (Tokyo), United Kingdom (London) and Angola (Luanda).

Over time, Brazilian Day in New York has grown larger and has moved to 6th Avenue, between 42nd and 46th Streets, becoming one of the biggest and most famous Brazilian attractions outside of Brazil. Currently, the event takes up over 25 blocks. At the festival, a big crowd attends to see the spectacles and visit the stands in which are sold Brazilian food and products. Baterias de Samba (samba drum and musician groups) play in the street and the people dance. "Rede Globo" television has been broadcasting the NYC Brazilian Day in the last few years, making the festival well known in Brazil.

Brazilian Day NYC was created in 1984, by the founder of the Brazilian American Cultural Center (BACC Travel), João De Matos. The first event was more of a block party centered on West 46th street between 5th Ave and Avenue of the Americas. Today, this same area is known as Little Brazil, Manhattan because Mayor Rudy Giuliani had this area so proclaimed. In 1984 the festival only showcased arts and crafts from Brazil, as well as Brazilian cuisine, but today it introduces New Yorkers and other visitors to the culture of Brazil.

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