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Brasil Foods

BRF S.A.
Sociedade Anônima
Traded as BM&F BovespaBRFS3
BRFS
Industry Food processing
Founded 2009
Headquarters Brazil
Key people
Abilio Diniz, (Chairman)
Pedro Faria, (CEO)
Products Food and beverage
Revenue IncreaseUS$ 14.0 billion (2015)
Increase US$ 465.5 million (2013)
Number of employees
105,000
Subsidiaries OneFoods
Website www.brf-br.com

BRF, formerly Brasil Foods S.A. (BM&FBovespa: BRFS3 / : BRFS), is a Brazilian food conglomerate created from the merger of Sadia S.A. into Perdigão S.A.For over 80 years, since the inauguration of its first plant in Videira, Santa Catarina, it has been producing animal proteins, processed foods, margarines, pastas, frozen pizzas and vegetables.

The company was listed by Forbes magazine among the 100 most innovative in the world for two years running, 2012 and 2013, taking 39th place in the world.

The group’s two largest industrial units are located in Uberlândia, Minas Gerais and in Rio Verde, Goiás. In 2015, BRF processed 1.7 billion birds and 10 million head of hog and cattle.

The all-stock merger transaction was approved by Brazil's antitrust authority CADE on July 13, 2011, after the imposition of restrictions that reduced the size of the deal.

A study conducted by the Brazilian magazine IstoÉ Dinheiro and Millward Brown Vermeer ranked Sadia and Perdigão one of the 50 most valuable brands in Brazil, in 3rd and 17th place, respectively. The same survey showed that Sadia is the country’s only food brand to figure among the top ten most valuable brands of the decade.

The negotiations for the acquisition of Sadia by Perdigão began in 2008, led by then CEO José Antonio do Prado Fay. The conclusion of the transaction, which was announced officially in May 2009, effectively created BRF, which continued under Fay’s leadership.

In October 2011, BRF acquired two companies in Argentina, Avex (meatpacker) and Dánica (Argentina’s leading margarine producer), for 150 million dollars. One year later, in Abu Dhabi, the new company acquired a 49% interest in the food producer Federal Foods for 36 million dollars.

In April 2013, the entrepreneur Abilio Diniz was elected the new chairman of the board of directors of BRF and began to advance a plan of internal changes. After four months, Claudio Galeazzi replaced José Antonio do Prado Fay as CEO. Galeazzi would replicate with Abilio Diniz a partnership lasting years, similar to the ones they had at other companies previously led by Diniz (e.g., Pão de Açúcar Group).


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