Borders (Asia Pacific)
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| Private | |
| Industry |
Retail (Specialty) Online shopping |
| Founded | 1997 |
| Defunct | 2012 |
| Headquarters | Melbourne, Australia |
| Products | Books, Maps, CDs, DVDs, Calendars, Gift Packs, Magazines, Board Games, Encyclopedias |
| Website | www.borders.com.au (Australian site) www.borders.co.nz (New Zealand site) www.borders.com.sg (Singaporean site) |
Borders, was an Singaporean-based bookseller, headquartered in Melbourne, Australia that also specialized in CDs, DVDs, Calendars, stationery, Gift Packs and related merchandising in the Pacific area of Asia and Australasia. It had stores internationally in New Zealand and Australia. All of the stores also were a-fitted with Gloria Jeans Coffees cafes
Borders started in 1997 with the opening of its first store in Singapore, it then later expanded to open Borders stores in Australia and New Zealand. Like its U.S. parent, it sold books, CDs, DVDs and stationery. All of the stores also had Gloria Jean's Coffee shop concessions in them. The second outlet in Singapore was opened at Parkway Parade in 2007.
To pay off debt, Borders Group sold all of its Australian, New Zealand and Singaporean stores to Pacific Equity Partners (owner of competitor Angus & Robertson) in 2008. A new company called REDgroup Retail was formed. After this transaction, the Borders stores in the USA, the UK (which had also been sold off to another company but closed down in 2009 due to entering administration) and the Asia/Pacific region were owned by three wholly independent entities.
In late July 2012, Pearson Australia Group had decided to re-brand the former Borders Web site as Bookworld. Chief Executive James Webber had told The Australian "The Borders brand had lost its former sheen. We just believe the Borders brand has had its day. There are no stores left and globally it's been in demise so we believe there's an opportunity to revitalise (the franchise) and move it forward."
All of its existing customer base was migrated over to the new Bookworld Web site.
On 17 February 2011, REDgroup Retail (including the Borders, Angus & Robertson as well as Whitcoulls chains) were placed into voluntary administration with Ferrier Hodgson appointed as administrators. The immediate aftermath of the announcement saw the closure of 48 Angus & Robertson stores and one Borders store. The day after the announcement, customers of the surviving stores were informed that gift vouchers could only be redeemed if they also spent an equivalent amount in cash. After 3 April, unused vouchers became void.
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Wikipedia