Boost Mobile
 |
|
| Private | |
| Industry | Wireless telecommunications |
| Founded | January 1, 2000 |
| Founder | Peter Adderton |
| Headquarters | Sydney, Australia |
|
Area served
|
Australia |
| Website | boost |
|
|
| Subsidiary | |
| Industry | Wireless telecommunications |
| Founded | June 23, 2001 |
| Founder | Peter Adderton |
| Headquarters | Irvine, California, United States |
|
Area served
|
United States |
| Parent | Sprint Corporation |
| Website | boostmobile |
Boost Mobile is a brand of wireless telecommunications service used by two independent networks in Australia and the U.S. The Boost Mobile brand was founded in 2000 by Peter Adderton in Australia and New Zealand.
Boost Mobile In Australia is operated by Boost Tel Pty Limited using the Telstra wireless network.
Boost Mobile in the United States is owned and operated by Boost Worldwide, Inc., a Sprint Corporation subsidiary.
Peter Adderton founded Boost Mobile in Australia and New Zealand in 2000.
Australian wireless provider Boost Tel Pty Limited offers mobile service under the Boost Mobile brand. Up until January 21, 2013, Boost branded services were provided by the Optus network. Optus has licensed the Boost brand since the brand's launch in 2000.
In 2012, Optus decided to end its business relationship with Boost Tel Pty Ltd. In response, Boost entered into a deal with network competitor Telstra. After 20 January 2013, all existing Boost customers will be converted to Optus customers and will continue to receive services on the Optus network. On March 7, Boost Tel Pty Ltd. began to offer products and services under the Boost Pre-paid Mobile brand as an MVNO hosted on the Telstra Next G network.
Boost Mobile in New Zealand was a subsidiary of Telecom New Zealand. The Boost Mobile brand was discontinued in New Zealand as of November 2007.
In June 2010, Boost Mobile launched a viral marketing campaign that purported to identify text messaging disorders in order to bring attention to Boost Mobile's offer of 100 texts for one dollar. One Australian television program, Media Watch, criticized both the campaign itself and certain Australian media outlets that had failed to uncover the underlying marketing campaign, reporting the disorders as straight news.
Boost Mobile cited an academic paper co-authored by Dr. Shari Walsh of the Queensland University of Technology. However, Dr. Walsh stated that her paper did not identify any texting disorders and that Boost Mobile was not accurately representing her research.
After founding Boost Mobile in Australia and New Zealand in 2000, Peter Adderton brought the Boost Mobile brand to the United States in 2001 as a joint venture with Nextel Communications. Using Nextel's iDEN network, Boost Mobile offered an unlimited push-to-talk service, marketed as only costing a dollar a day, at a time when cellphone plans offering unlimited talk were still rare. The service was initially exclusive to markets in areas of California and Nevada and was marketed towards urban minorities, often using urban slang in advertisements. Eventually Nextel became the sole owner of Boost's United States operations in 2003. Nextel began to expand the brand elsewhere in the United States in late 2004.
...
Wikipedia