Boost (chocolate)
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|
| Product type | Confectionery |
|---|---|
| Owner | Cadbury |
| Country |
 United Kingdom
|
| Introduced | 1985 |
| Related brands | List of Cadbury products |
Boost is a brand of chocolate bar currently manufactured by Cadbury. The bar is sold in the United Kingdom Ireland Australia and South Africa by Cadbury Ireland and UK. The wrapper says that it consists of milk chocolate with a caramel and biscuit filling. The wrapper also states that Boost is "charged with glucose".
Boost was launched in 1985 as a tough coconut and caramel bar coated in chocolate. It was then relaunched in a further two variants: a peanut and caramel version (a rebranding of the previously available Starbar) and a biscuit version. The coconut version is no longer available and the peanut version has again been rebranded as Starbar. The biscuit version is now the standard Boost bar. A further version was launched in the UK in 2002 with a green wrapper containing guarana. It was marketed alongside the biscuit Boost and advertised with the slogan "Boost Guarana: One Step Ahead". However, this was eventually discontinued.
For a while Boost was advertised on television by comedy duo Reeves and Mortimer. This led to the unconventional advertising slogan "It's slightly rippled with a flat under-side."
In Ireland, Boost bars are known as Moro bars. A peanut Moro bar is part of the range. In 2007, there was a limited-edition coconut Moro on sale in Ireland. As of 2015, Moro brand is being phased out and replaced with the Boost brand.
The Boost bar has been released in New Zealand under the popular Moro brand as Moro Gold.
In 2009, the Boost packaging was redesigned and now includes the Cadbury name on the front. Also the Boost Duo was launched; two smaller Boost bars in one wrapper. 2013 saw Cadbury's elliptical device scrapped on the standard Boost bar, this was however replaced by a new triangular logo device.
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