Beats One
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| City |
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|---|---|
| Broadcast area | Over 100 countries |
| Slogan | Worldwide. Always on. |
| First air date | June 30, 2015 |
| Format | Freeform radio, rhythmic contemporary, urban contemporary |
| Owner | Apple Inc. |
| Webcast | |
| Website | applemusic |
Beats 1 (often styled Beats1 or beats1) is a 24/7 music radio station owned and operated by Apple Inc. The station airs a mix of pop, rap and indie music. Its DJs include Zane Lowe, who left BBC Radio 1 to join Beats 1, Ebro Darden, who hosts a hip hop music based radio show, and Julie Adenuga, whose show focuses on music from the United Kingdom.
Apple bought audio equipment maker Beats Electronics in 2014, which included the ownership of Beats' former music service Beats Music, and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service.Business Insider later reported that Apple was planning to merge the two services together. Apple also hired Zane Lowe as a music curator.
The day of Beats 1's launch, The Guardian revealed that they had been given pre-recorded examples of Beats 1 programming, and said it "suggests an eclectic mix of programming to fill the 24-hours-a-day of broadcasting."
On September 29 of 2015, Zane Lowe said he wasn't sure that Apple Music needed Beats 1, but said "I hope that there’s a place for it."
In December 2015, rumours spread that Apple would expand on the Beats 1 brand and give it sister stations, after Apple registered trademarks for 4 additional Beat stations.
In September 2016, Apple refreshed the Apple Music interface with the release of iTunes 12.5 and iOS 10. Beats 1 reportedly became harder to get to, due to the clunky interface of iOS 10's Music app.
Reception for the Apple-run station has been mixed. Quartz analyzed the track list of songs that were aired on Beats 1 in its second week. "Though Beats 1 is an eclectic mix of genres, some listeners have complained that it plays too much hip-hop." However, they did note that "there is a reasonable amount of diversity..."
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