Beats Music
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Type of site
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Internet radio, on-demand music |
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| Available in | English |
| Owner | Apple Inc. |
| Website | beatsmusic |
| Registration | Required |
| Launched | January 21, 2014 |
| Current status | Discontinued; replaced by Apple Music |
Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. First developed in 2012 under the name "Daisy", the service combined algorithm-based personalization with expert music suggestions from a variety of sources. The service built upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.
Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music was discontinued concurrent with the launch of Apple Music on June 30, 2015. Subscriptions were migrated to the new service. Beats Music was completely discontinued on November 30, 2015.
On July 2, 2012, Beats announced it had acquired the online music service MOG, in a purchase reported to have been between $10 million to $16 million. Beats stated this the acquisition was part of the company's goal to develop a "truly end-to-end music experience." The acquisition did not include the company's blog and advertising network, the MOG Music Network, which was sold in a separate transaction to the broadcasting company Townsquare Media in August 2012. MOG initially indicated that it would continue to operate independently with no immediate change in service.
A few months later in December 2012, the company hired Trent Reznor of the band Nine Inch Nails to serve as its Chief Creative Officer, and to help develop a new music service codenamed "Daisy". As opposed to its competitors such as Spotify, in Daisy the plan was to use "personalization" based on user listening habits in combination with expert music curators to suggest tracks. The company initially announced a launch by late 2013. The company had hired music industry members, radio personalities, and songwriters to serve as a music curation team for the service, led by former Clear Channel Communications executive and KIIS-FM music director Julie Pilat.
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