MOG (online music)
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| Pricing model | 30-day subscription |
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| Platforms | Web; iPhone/iPod Touch, Android, Roku, Boxee Box |
| Format | 320/256 kbit/s MP3 web streams and high-quality mobile downloads, 48 kbit/s AAC+ mobile streams |
| Catalogue | 15 million+ songs |
| Availability | United States, Australia |
| Website | mog |
MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music. Subscribers could play the tracks that are available in the catalog on a variety of digital devices, including computers, handheld devices, Sonos system and television. The company claims that its catalog contained 16 million tracks, although it is not clear how such count was produced or audited. MOG also allowed users to access aggregated editorial content from music blogs, user posts, and in-house editors.
MOG was founded by David Hyman, former CEO of Grace Note, former SVP of Marketing at MTV Interactive, and former Director of Ad Sales for Addicted to Noise. MOG is a privately held company headquartered in Berkeley, CA. The company has raised $24.9 million in capital from a variety of sources, including Balderton Capital, Menlo Ventures, Simon Equity, Universal Music Group, and Sony Music. Music producer Rick Rubin is a member of MOG's board of directors.
After purchasing MOG in 2012, Beats Electronics in January 2014 announced that the MOG service would be shut down in the United States on 15 April 2014; this date was first indefinitely postponed but then it was shut down on May 31, 2014. Its successor system, The Beats Music service, launched in the United States on 21 January 2014.
Founded in June 2005, MOG began as a music-themed social network and blog network. Users could create profiles with information about their music tastes, and the now-discontinued MOG-O-MATIC client application assisted in the process by scanning users' music libraries and populating their profiles with information about their music collection and listening activities. MOG would also recommend users with similar music tastes, and users were able to compose blog posts, read posts composed by other users, and listen to 30-second samples of songs.
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