Quartz (publication)
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| Available in | English |
|---|---|
| Owner | Atlantic Media |
| Editor | Kevin J. Delaney |
| Website | qz |
| Alexa rank |
 1558 (Global, November 2016) |
| Commercial | Yes |
| Launched | September 2012 |
Quartz (qz.com) is website owned by Atlantic Media Co. Its staff includes reporters formerly employed at Bloomberg, The Wall Street Journal, The Economist, and The New York Times. The initial sponsors of Quartz were Boeing, Chevron, Cadillac, and Credit Suisse.
According to its press release, the publication's name "Quartz" was chosen for various reasons related to its branding and the unusual combination of two infrequently used letters, "q" and "z" in the title. The site's URL was created by dropping the other characters, leaving behind qz.com.
In September 2012, Quartz officially launched its website, qz.com. Rather than a traditional homepage, it was designed as a mobile-first design website. The webpage was designed to deliver contents primarily to users of tablet and mobile first then website later in this order. Its founding team members were from several other news organizations, including Bloomberg, the Wall Street Journal (WSJ), The Economist and the New York Times. According to its website, its team has a record of reporting in 115 countries and speaks 19 languages. They are led by Kevin Delaney, a former managing director of WSJ.com, Zach Seward, a former WSJ newspaper's social media editor, and Gideon Lichfield, a global news editor from The Economist, among other editors.
Quartz's main office is located in New York, with correspondents and staff reporters in London, India, Hong Kong, Thailand, Los Angeles, Washington, D.C. and elsewhere.
Quartz announced in September 2015 that they attracted a record of 16 million monthly unique visitors. Its year-to-date revenue has risen 80% since (2014) last year.
Since the launch of Quartz in September 2012, India has consistently been served as a top contributor for Quartz's international traffic. With the growing demand in consuming business news via digital and mobile devices, together with the fact that there aren't many digital publishers available in the region, Quartz decided to launch Quartz India to cover the region. In less than a year of the launch of Quartz India, the number of monthly unique visitors of Quartz India has grown from 200,000 initially to 500,000, representing approximately 5 percent of Quartz's overall traffic.
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