Music radio

Music radio is a radio format in which music is the main broadcast content. After television replaced old time radio's dramatic content, music formats became dominant in many countries. Radio drama and comedy continue, often on public radio.

Music drives radio technology, including wide-band FM, modern digital radio systems such as Digital Radio Mondiale, and even the rise of internet radio and music streaming services (such as Pandora and Spotify).

The radio station provides programming to attract listeners. Commercial radio stations make profits by selling advertising. Public and community radio stations are sustained by listener donations and grants. Young people are targeted by advertisers because their product preferences can be changed more easily. Therefore, the most commercially successful stations target young audiences.

The programming usually cycles from the least attractive item, to most attractive, followed by commercials. The purpose of this plan is to build listener interest during the programming.

Because dead air does not attract listeners, the station tries to fill its broadcast day with sound. Audiences will only tolerate a certain number of commercials before tuning away. In some regions, government regulators specify how many commercials can be played in a given hour.

There are several standard ways of selecting the music, such as free-form, top-40, album-oriented rock, and Jack. These can be applied to all types of music.

Jingles are radio's equivalent of neon signs. Jingles are brief, bright pieces of choral music that promote the station's call letters, frequency and sometimes disc-jockey or program segment. Jingles are produced for radio stations by commercial specialty services such as JAM, in Texas.

Jingles are often replaced by recorded voice-overs (called "stingers", also depending on region more often "liners").

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Wikipedia