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Bay of Plenty region

Bay of Plenty
Region
Position of Bay of Plenty.png
Country New Zealand
Island North Island
Seat Whakatane
Government
 • Chairperson Doug Leeder
Area
 • Total 12,231 km2 (4,722 sq mi)
Population (June 2016)
 • Total 293,500
 • Density 24/km2 (62/sq mi)
Time zone NZST (UTC+12)
 • Summer (DST) NZDT (UTC+13)
ISO 3166 code NZ-BOP
Website www.boprc.govt.nz
Largest groups of overseas-born residents
Nationality Population (2013)
 United Kingdom 16,647
 Australia 4,194
 India 3,963
 South Africa 2,655
 Netherlands 1,545
 Philippines 1,371
 China 1,083
 United States 1,053
 Fiji 972
 South Korea 834

The Bay of Plenty (Māori: Te Moana-a-Toi), often abbreviated to BOP, is a region in the North Island of New Zealand situated around the body of water of the same name. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay.

In the 2006 Census, the Bay of Plenty had an estimated resident population of 257,379, making it the fifth-most populous region in New Zealand. It also has the third-highest regional population density in New Zealand, with only the 11th-largest land area. The major population centres are Tauranga, Rotorua and Whakatane. The Bay of Plenty is one of the fastest growing regions in New Zealand: the regional population increased by 7.5% between 2001 and 2006, with significant growth along the coastal and western parts, and is projected to increase to 277,900 by the year 2011.

Significant horticultural, forestry and tourism industries are well established in the region. However, the Bay of Plenty is the third-most economically deprived region in New Zealand, with the eastern districts being among the least economically developed in the country. However, in 2011 Business & Economic Research Limited (BERL) identified the Bay of Plenty as one of the top performing regions in economic development, ranking second behind Auckland. It had the highest employment and GDP growth for 2011 and had the fastest growing medium term GDP. Tauranga, the region's largest commercial centre, was named New Zealand's top city for economic performance for the 2011 year.

According to local Māori traditions, the Bay of Plenty was the landing point of several migration canoes that brought Māori settlers to New Zealand. These include the Mataatua, Nukutere, Tākitimu, Arawa and Tainui canoes. Many of the descendent iwi maintain their traditional homelands (rohe) in the region, including Te Whānau-ā-Apanui, Te Whakatōhea, Ngāi Tai, Ngāi Tūhoe, Ngāti Awa, Ngāti Tūwharetoa ki Kawerau, Te Arawa, Ngāi Te Rangi, Ngāti Ranginui and Ngāti Pūkenga. Early Māori settlement gave rise to many of the town and city names used today.


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Wikipedia

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