Bavaria Brewery (Netherlands)
| Naamloze vennootschap | |
| Industry | Beverages |
| Founded | Before 1680 |
| Headquarters | Lieshout, Netherlands |
|
Area served
|
Worldwide |
|
Key people
|
Jan-Renier Swinkels (Chairman/CEO) Frank Swinkels (CFO) |
| Products | Beers, soft drinks, malt |
| Revenue |
 € 610 million (2016) |
|
€ 45.8 million (2016) |
|
| Profit |
€ 32.9 million (2016) |
| Website | Bavaria International |
Bavaria is the second largest brewery in the Netherlands. Founded before 1680, it has been owned by the Swinkels family since 1773. The company, which produces seven hundred million litres of beer annually, is based in Lieshout, North Brabant. Bavaria N.V. is fully owned by Swinkels Family Breweries N.V.
Bavaria produces and markets four products: beer, malt, soft drinks and cereal extracts.
Bavaria is the second largest brewery in the Netherlands after Heineken. The annual production is around six million hectolitres of beer. Most of the beer is still brewed in Lieshout, special and seasonal beers are produced in Berkel-Enschot. Bavaria products are also brewed locally in South Africa and Russia. The breweries produce a range of standard and low alcohol pale lagers under a variety of brand names including Bavaria and Hollandia. The best-known global product is Bavaria Premium Pils lager. The brewery also makes a popular alcohol-free beer, Bavaria 0.0%; malts are also available in apple, caramel, lemon and karkadé flavours. It is also contracted to make a number of European supermarket own-brand Dutch lagers, including Albert Heijn Pilsener. Aldi USA imports beer under Holland 1839 labeling. Bavaria makes a special beer, called Bavaria 8.6 and two seasonal beers. Bavaria also distributes the La Trappe beers. Sales of beer count for three quarters of Bavaria's total sales.
A subsidiary of Bavaria, Holland Malt B.V., owns two malt houses, one in Lieshout and one in Eemshaven. The annual capacity totals 245,000 tons of malt, a third of which is used by Bavaria itself. One third of the production is sold to third parties in Europe and one third goes to countries outside Europe, mainly to Latin America, South America and Japan. Sales of malt contribute to around fifteen percent of Bavaria sales.
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Wikipedia