Bath & Body Works
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| Industry | Retail |
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| Founded | 1990 New Albany, Ohio, U.S. |
| Headquarters | Columbus, Ohio, U.S. |
| Products | Bath, beauty, fragrance, and candles |
| Revenue | US$ $2.285 billion (FY '06) |
| Parent | L Brands |
| Website | bathandbodyworks |
Bath & Body Works, LLC is an American retailer under the L Brands (formerly Limited Brands) umbrella, along with Victoria's Secret. It was founded in 1990 in New Albany, Ohio and has since expanded across the United States, Canada, Chile and Peru In 1997, it was the largest bath shop chain in the United States. It specializes in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances.
Bath & Body Works was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge, Massachusetts mall in September 1990. In 1997, a secondary brand called Bath & Body Works at Home was launched. The division has since been renamed White Barn Candle Company.
Bath & Body Works launched both a seasonal catalog and a website in 2006. In November 2006, the company launched its first television commercial advertisement. Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret.
In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.
Bath & Body Works operates more than 1,600 stores. In October 2010, it opened its first stores outside of North America in Kuwait, by the franchise giant M.H. Alshaya.
Bath and Body Works stocks a wide range of bath and beauty products in the United States. The retail store has products ranging from candles to hand soaps. The products are a part of one of the brand's main segments, body care, hand soaps and hand sanitizers and home fragrance.
The body care segment has multiple collections within it. These collections include Signature collection, Retired fragrances, True Blue Spa, C.O. Bigelow, Aromatherapy and Travel Body Care. The Signature collection includes shower gels, body lotions, body creams, fragrance mists and body scrubs, with items that are tailored to both men and women This collection includes the fragrance Japanese Cherry Blossom, which is Bath and Body Works' best seller. It also includes a fragrance titled A Thousand Wishes, which won a consumer's choice award in 2015. The True Blue Spa collections includes products with a more therapeutic purpose, including a cracked heel treatment and paraffin hand lotion.
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