La Senza
| Subsidiary | |
| Industry | Clothing |
| Founded | 1990 |
| Headquarters | Dorval, Montreal, Quebec, Canada |
|
Number of locations
|
252 company-owned stores; 463 franchised stores (January 2011) |
| Products | Lingerie |
| Parent | L Brands (2007–present) |
| Website | LaSenza.com |
La Senza Corporation is a Canadian fashion retailer based in Columbus, Ohio that sells lingerie and intimate apparel. The La Senza brand is currently owned by L Brands which operates and owns La Senza stores in Canada and uses a franchise model for the operation of stores outside Canada.
Since its first store opened in 1990, the company has grown to include more than 120 stores in Canada and 300 stores worldwide.
In 2007 La Senza was purchased by L Brands of Columbus, Ohio for $628 million in cash.
Limited Brands Inc closes a third of La Senza's stores close
La Senza's products focus on lingerie and nightwear but also include loungewear, daywear, and accessories. The concept is similar to that of Victoria's Secret, which is also owned by the Limited Brands corporation.
La Senza comprises La Senza whose parent is Limited Brands Inc and La Senza UK whose parent is not Limited Brands Inc.
In 2016, several La Senza stores opened in the United States on an experimental basis. Two are located in L Brands' hometown Columbus, Ohio, at Easton Town Center and Polaris Fashion Place. One is located in Orland Park, Illinois, and another in Merrillville, Indiana.
Businessman Theo Paphitis bought the United Kingdom and Ireland franchise, called La Senza UK, and began expanding it, eventually with sub-franchises in parts of the European Union. In July 2006 Paphitis sold the company to private equity company Lion Capital, for a reported £100m. Paphitis left the board and is no longer a shareholder, and in the Spring of 2011 set up the new lingerie firm Boux Avenue.
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