Bally Manufacturing
Logo of Bally Manufacturing
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| Industry | Interactive entertainment |
|---|---|
| Fate | Acquired by Hilton |
| Founded | January 10, 1932 |
| Founder | Raymond Moloney |
| Defunct | 1995 |
| Headquarters | Chicago |
| Products |
Pinball slot machines later expanded into casinos, video games, health clubs, and theme parks |
Bally Manufacturing, later renamed Bally Entertainment, was an American company that began as a pinball and slot machine manufacturer, and later expanded into casinos, video games, health clubs, and theme parks. It was acquired by Hilton Hotels in 1995. Its brand name is still used by several businesses previously linked to Bally Manufacturing, most notably Bally Technologies.
The Bally Manufacturing Corporation was founded by Raymond Moloney on January 10, 1932, when Bally's original parent, Lion Manufacturing, established the company to make pinball games. The company took its name from its first game, Ballyhoo. The company, based in Chicago, quickly became a leading maker of the games. In the late 1930s, Moloney began making gambling equipment, and had great success developing and improving the mechanical slot machines that were the core of the nascent gaming industry. After manufacturing munitions and airplane parts during WWII, Bally Manufacturing Corporation continued to produce innovations in pinball and slot machines through the late 1950s, and also designed and manufactured vending machines and established a coffee vending service. The company made a brief venture into the music business with their own record label, Bally Records.
Ray Moloney died in 1958, and the company floundered briefly. With the financial failure of its parent company, Bally was bought out by a group of investors in 1963. Throughout the 1960s, Bally continued to dominate the slot machine industry, cornering over 90% of the worldwide market by the end of the decade. In 1964, Bally introduced the first electromechanical slot machine, called the "Money Honey." In the late 1960s, Bally became a publicly traded company and made several acquisitions, including German company Guenter Wulff-Apparatebau (renamed Bally Wulff) and Midway Manufacturing, an amusement game company from Schiller Park, Illinois.
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