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Bally Technologies

Bally Technologies Incorporated
Formerly called
Advanced Patent Technology
Alliance Gaming
Subsidiary
Industry Casino games
Accounting systems
Founded 1968
Headquarters Enterprise, Nevada, USA
Key people
Richard Haddrill
(CEO)
Products Video slot machines
Reel Slot machines
Casino Management systems
Deck Mate
Revenue Increase $997 million USD (2013)
Total assets
  • Increase US$ 979.265 million (2013)
  • Increase US$ 970.467 million (2012)
Parent Scientific Games Corporation
Website ballytech.com

Bally Technologies, Inc. is a manufacturer of slot machines and other gaming technology based in Enterprise, Nevada. It is owned by Scientific Games Corporation.

The company was founded in 1968 as Advanced Patent Technology. It eventually changed its name to Alliance Gaming and acquired, in 1996, Bally Gaming International, a former division of Bally Manufacturing. In 2006, the entire company adopted the Bally name. Scientific Games acquired the company in 2014.

Advanced Patent Technology was founded in 1968 by Jack Solomon and Alvin Snapper, entrepreneurs who held patents in fields including medicine, optics, and electronics. The company's stock was publicly offered the next year. Its first 12 years were spent in the development stage. It boasted a portfolio of over 80 patents, but generated considerable publicity for five in particular: an ultrasonic fluidic fuel system for combustion engines, an ultrasonic endodontics device, a "louvered television screen", an ultrasonic meat tenderizer, and an ultrasonic dry cleaning machine.

Advanced Patent made its move into the gaming industry in 1979, acquiring United Coin Machine Company, one of the largest slot route operators in Nevada, and announcing plans for the Colorado Belle hotel and casino in Laughlin, the first of a series of hotels to be built in the Las Vegas area. An obstacle arose in July 1980 in the form of an SEC investigation, alleging inadequate financial disclosure and sale of unregistered stock. Under scrutiny from the Nevada Gaming Commission, Solomon was forced to step down as chairman, as a condition of licensing for the casino. Three new directors were added in November to the company's board as part of a settlement under discussion with the SEC, but by March 1981, regulators still had questions about the company's public disclosure, and trading in the stock was suspended for 10 days. The SEC investigation ended in 1983 with no further action against the company, while Solomon personally agreed to an injunction against any further securities violations, rather than fighting charges that he illegally sold stock in the company between 1975 and 1980 to raise money for its gaming ventures.


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