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Baidu Tieba

Baidu Tieba
Type of site
Bulletin Board Service
Available in Chinese, Vietnamese, Japanese
Headquarters Beijing, Haidian 10, Shangdi Street, Baidu Building  People's Republic of China
Owner Baidu
Created by Robin Li
Website tieba.baidu.com
bbs.baidu.com
post.baidu.com
tieba.com
wapp.baidu.com(mobile version)
Commercial Yes
Registration Compulsory

Baidu Tieba (Chinese: 百度贴吧; pinyin: bǎidù tiēbā; literally: "Baidu Paste Bar") is the largest Chinese communication platform provided by the Chinese search engine company, Baidu. It is an online community bound tightly with internet search services, one of the main business of Baidu. The website functions by having users search or create a bar (Forum) by typing a keyword, and if the bar has not been created before, it is then created upon the search.

Baidu Tieba was established on December 3, 2003. On the service, "bar" refers to a forum providing a place for users to interact socially. The slogan of Baidu Tieba is "Born for your interest" (Chinese: 为兴趣而生). As of 2014 there are more than eight million bars, mostly created by fans, which cover popular stars, films, comics or books. More than one billion posts have been published in these bars. According to Alexa Internet, traffic to Baidu Post Bar makes up more than 10% of the total traffic to Baidu properties.

Every bar can have up to three masters (moderators), thirty vice-masters and ten video-masters (mainly to manage the uploaded videos).

In the period before 2010, Baidu Tieba allowed anonymous posting, displaying only the IP address of the poster. Now it only allows posting by account, and anonymous posting is not allowed. Users can post at most 10 pictures and one video quoting from certain broadcast websites. Users cannot edit the published posts, whether they have an account or not. But users can delete their own published posts and comments from other users on their posts.


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