B2W Varejo

B2W Companhia Digital

Type	Sociedade Anônima
Traded as	BM&F Bovespa: BTOW3
Industry	Online retailer
Founded	2006
Headquarters	Rio de Janeiro, Brazil
Key people	Anna Christina Ramos Saicali, (Chairwoman & CEO)
Revenue	US$ 2.5 billion (2013)
Net income	- US$ 67.5 million (2013)
Number of employees	2,376
Parent	Lojas Americanas
Website	www.b2winc.com.br

B2W is an online retail company in Latin America, as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas are the controlling shareholder, with 53.25% of the new company, while Submarino.com controls 46.75%. The new company had a market share of about 50% of the online sales industry in Brazil at the time of the merger, and they have plans to expand through multiple distribution channels, aiming to compete with larger companies in traditional retail.

In Brazil B2W has many competitors. Among them, Cnova is the biggest one.

B2W operates through the websites Submarino.com, Americanas.com, Shoptime, Soubarato and Ingresso.com. The company has operations in Brazil, Argentina, Chile and Mexico and has plans for India, Uruguay, China and United States.