B.V.D.
| Subsidiary | |
| Industry | underwear |
| Founded | 1876 |
| Headquarters | United States |
| Products | underwear |
| Owner | Berkshire Hathaway |
| Website | bvd.com |
BVD is a brand of men's underwear, which are commonly referred to as "BVDs." The brand was founded in 1876 and named after the three founders of the New York City firm Bradley, Voorhees & Day (thus "B.V.D."). The term came to be used, however incorrectly, for any underwear in the style popularized by BVD. The BVD brand, originally produced for men and women, is now produced solely for men by Fruit of the Loom.
BVD first manufactured bustles for women. They then became famous for their men's union suits made of heavy knitted fabric. In 1908, that bulky and tight fitting garment was turned into a new kind of loose fitting underwear. They went on to introduce a two-piece and the popular union suit, as well as a lightweight waffle-like fabric with the advertising slogan, "Next to Myself I Like BVD Best."
At the beginning of the 1930s BVD was purchased by the Atlas Underwear company of Piqua, Ohio. During the Great Depression they were successful in manufacturing swimsuits for men, women and children. They patented their own fabric, Sea Satin, a rayon woven satin backed with latex for stretch. They also used knits of cotton, wool and Rayon, and cellophane.Their swimsuits featured in major fashion magazines and high fashion stores. Styles included form fitting maillots as well as full skirted swimsuits. They offered suits for men with detachable tops. In 1929, Olympic swimmer Johnny Weissmuller, who went on to become the most famous Tarzan in motion pictures, was hired as a model and representative. He was featured at swim shows throughout the country wearing the BVD brand of swimsuits, handing out leaflets and giving autographs.
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Wikipedia