Fruit of the Loom
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| Industry | Retail |
|---|---|
| Founded | 1851 Warwick, Rhode Island, United States |
| Founder | Robert Knight |
| Headquarters | Bowling Green, Kentucky, United States |
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Area served
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Worldwide |
| Products | Clothing, Underwear |
| Parent | Berkshire Hathaway |
| Subsidiaries | Russell Brands |
| Website | www |
Fruit of the Loom is an American company that manufactures clothing, particularly underwear. The company's world headquarters is in Bowling Green, Kentucky. It is currently a subsidiary of Berkshire Hathaway.
Fruit of the Loom is one of the largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear and childrenswear. The company employs more than 32,000 people worldwide.
Fruit of the Loom also controls another long-known underwear brand, B.V.D. (Bradley, Voorhees, and Day). Other brands also manufactured and sold by the company are Funpals/FunGals, Screen Stars and Underoos. Brands once owned or marketed by Fruit of the Loom include Gitano, Munsingwear, Salem Sportswear, and Pro Player, which once had the naming rights to what is now Hard Rock Stadium (originally Joe Robbie Stadium) in Miami Gardens, Florida from 1996 to 2005, despite bankruptcy by the parent company in 1999.
Hanes and Jockey are the main competitors of Fruit of the Loom.
The company's familiar logo comprising a red apple, leaves, green grapes, currants, and purple grapes forms a widely recognizable trademark. The company is a vertically integrated manufacturer. In TV commercials for the brand, actors play the roles of only four of the logo's parts: the apple, green grapes, purple grapes, and leaves. The role of "Apple" is played by Rad Daly, and the "Leaf" was at one time played by Academy Award-winning actor F. Murray Abraham, and has been played by Gene Steichen since the Fruit Guys were re-introduced to the public in 2001. "Green Grapes" is played by Richard Steven Horvitz. "Purple Grapes" is played by Wayne Wilderson.
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Wikipedia