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Avenue Montaigne

Avenue Montaigne
Paris avenue montaigne.jpg
Length 615 m (2,018 ft)
Width 33 m (108 ft)
Arrondissement 8th
Quarter Champs Élysées.
From Place de l'Alma
To rond-point des Champs Élysées
Construction
Completion before 1672
Denomination July 13, 1850

Avenue Montaigne (French pronunciation: ​[avəny mɔ̃tɛɲ]) is a street in the 8th arrondissement of Paris, France

Avenue Montaigne was originally called the allée des Veuves (widows' alley) because women in mourning gathered there, but the street has changed much since those days of the early 18th century. The current name comes from Michel de Montaigne, a writer of the French Renaissance. In the nineteenth century, the street earned some renown for its sparkling and colourful Mabille balls on Saturday nights.

Avenue Montaigne boasts numerous stores specialising in high fashion, such as Louis Vuitton, Dior, Chanel, Fendi, Valentino and Ralph Lauren, as well as jewellers like Bulgari and other upscale establishments such as the Plaza Athénée hotel.

By the 1980s, the avenue Montaigne was considered to be la grande dame of French streets for high fashion and accessories, and is now considered more important than rue du Faubourg Saint Honoré. Several established clothing designers set up here, particularly the LVMH (Moët Hennessey Louis Vuitton) group. LVMH brought investment and international attention to the street, and its stable of top designers and firms, such as Céline, Loewe, Vuitton, Inès de la Fressange and formerly Christian Lacroix, own a substantial portfolio of the street's real estate.

In 2009, the Comité Montaigne presided over by Jean-Claude Cathalan has launched a website, http://www.avenuemontaigneguide.com, with an interactive map.


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