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Christian Dior SE

Christian Dior SE
Societas Europaea
Traded as EuronextCDI
Industry Retailing
Founded 16 December 1946
Founder Christian Dior
Headquarters 30 Avenue Montaigne, Paris, France
Number of locations
210
Area served
Worldwide
Key people

Bernard Arnault
(Chairman)
Sidney Toledano
(CEO)
Maria Grazia Chiuri
(Creative Director)
Kris Van Assche
(Creative Director, Dior Homme)

Victoire de Castellane
(Designer, Dior Fine Jewelry)
Products
Revenue Increase$€ 41.6 Billion
Increase €5.323 billion
Profit Increase €1.279 billion (2011)
Total assets Increase $68.1 billion (2016)
Total equity Increase €24.94 billion (2011)
Number of employees
84,981 (2011)
Divisions
  • Christian Dior Parfums
  • Christian Dior Cosmetics
  • Dior Homme
Subsidiaries
  • Christian Dior Couture
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Website dior.com

Bernard Arnault
(Chairman)
Sidney Toledano
(CEO)
Maria Grazia Chiuri
(Creative Director)
Kris Van Assche
(Creative Director, Dior Homme)

Christian Dior SE (French pronunciation: ​[kʁis.tjɑ̃ djɔːʁ]), commonly known as Dior, is a French luxury goods company controlled and chaired by French businessman Bernard Arnault, who also heads LVMH – the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.

Founded in 1946 by the eponymous designer Christian Dior, today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognized haute-couture (under the Christian Dior Couture division). While the Christian Dior label remains largely for women's offerings, the company also operates the Dior Homme division for men and the baby Dior label for children's wear. Products are sold throughout its portfolio of retail stores worldwide, as well as through its online store.

The House of Dior was established on 16 December 1946, in "a private house" at 30 Avenue Montaigne Paris B. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac. Its capital was at FFr 6 million and workforce at 80 employees. The company was really a vanity project for Boussac and was a "majorly owned affiliate of Boussac Saint-Freres S.A. Nevertheless, Monsieur Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac's reputation as a "control freak". Monsieur Dior's creativity also negotiated him a pleasant salary.


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