Asian Film Awards

Asian Film Awards
11th Asian Film Awards
The former Asian Film Awards trophy designed by William Chang used in the 3rd Asian Film Awards in 2009.
Awarded for	Excellence in cinematic achievements
Location	Hong Kong, China
Country	Asia
Presented by	Hong Kong International Film Festival Society
First awarded	2007
Official website	www.asianfilmawards.asia

The Asian Film Awards are presented annually by the Hong Kong International Film Festival Society to recognize the excellence of the film professionals in the film industries of Asian cinema.

On January 29, 2007, Wilfred Wong, the Chairman of Hong Kong International Film Festival Society, announced the launch of the Asian Film Awards (AFA). The 1st Asian Film Awards occurred on March 20, 2007, on the opening night of the 31st Hong Kong International Film Festival (HKIFF) in Hong Kong Convention and Exhibition Centre. It honoured the best film achievements of the Asian cinema in the year 2006. It was attended by about 4000 guests from around the world.

The AFA Presentation Ceremony takes place as part of the Entertainment Expo Hong Kong Opening Gala. Eminent filmmakers and superstars from around the world are invited to bestow awards upon the winner(s) of each category, making the ceremony a dazzling extravaganza as well as an influential cultural event.

On February 13, 2007, the Hong Kong Trade Development Council hosted a celebration of the I'm a Cyborg, But That's OK announcement of being the opening film for the 31st Hong Kong International Film Festival at a reception in Berlin. At the same event the AFA trophy, designed by award-winning production designer, William Chang, was also unveiled.

According to William Chang, his inspiration behind the artwork was his admiration to a combination of architectural drawings and his own collection of antique statues. Measuring 36 cm (14 in), the trophy symbolises the joy and the accomplishment of all the award winners.

The current trophy is gold as a whole but had changed significantly before. The first trophies that were handed in 2007 has its trophy in black with a white base. In the 2nd AFA, the current gold colour was used as whole but in 2009 for its 3rd AFA instead of a gold base, it has a black base. Then in 2010, the whole gold trophy had returned and now used nowadays.