Ambarish Mitra
| Ambarish Mitra | |
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Mitra in 2015
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| Born | 9 March 1979 |
| Residence | London, England, United Kingdom |
| Occupation | CEO & Co-Founder of Blippar |
Ambarish "Rish" Mitra (born 9 March 1979) is an Indian entrepreneur. He is best known for founding Blippar, a visual search, artificial intelligence and augmented reality (AR) company based in the United Kingdom, of which he is the CEO. Ambarish was named UK Entrepreneur of the Year by Ernst & Young in 2016
Born into a middle class Indian family in Kolkata India, Mitra lived in Indian mining town Dhanbad till the age of 14 where he attended the De Nobili School, FRI. Mitra ran away from home as a teenager following a dispute with his family about his future. He moved into a slum in Delhi where he worked selling magazines door-to-door by day, and in a tea stall by night. While living the slum, Mitra entered and won a business plan competition for "e-businesses" which he spotted in an English-language newspaper, netting him $10,000 to start what would become womeninfoline.com, an internet portal for women. After taking the company public with a successful IPO, Mitra relocated to the United Kingdom to continue his education, earning a master's degree from the London School of Economics.
The London School of Economics disputes that Mitra is an alumnus of the University, as questionmarks surfaced over various other claims of Mitra's biography in March 2017. Various of Mitra's claims over his involvement in womeninfoline.com are disputed and stand in contrast to claims by the former Chairman of the company who claims Mitra was not associated with the company. No stock exchange documents verify any connection of Mitra to the company's IPO.
Following his graduation, Mitra continued his entrepreneurship by co-founding and working at several startups, including U.K. insurance provider Swiftcover where he served as Head of Innovation, as well as a mobile social network called "Stuck". In 2007, Swiftcover was acquired by AXA Insurance. While working for AXA Insurance, Mitra worked with Omar Tayeb, and the two were inspired to create Blippar in 2011 after sharing a joke in a pub about imagining the Queen of England coming to life from a £20 note.
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