Blippar
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| Founders | Ambarish Mitra (CEO), Omar Tayeb (CTO), Steve Spencer (Chief Experience Officer), Jessica Butcher (Director) |
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| Founded in | London (UK) in 2011 |
| Office Locations | London (UK), New York (USA), San Francisco (USA), Mountain View (USA), Tokyo (Japan), Istanbul (Turkey), New Delhi (India), Bangalore (India), Singapore (Asia) |
| Number of employees | 250+ |
| Number of locations | 11 |
| Products | Blippar app for iOS / Android / Blippbuilder |
| Subsidiaries | Layar, Binocular |
Blippar is a visual discovery app, using augmented reality and machine learning to bring the physical world to life through smartphones and wearables. Once the Blippar app is downloaded, people can blipp ("scan") objects they’re curious about and unlock content.
Since launching in the U.K. in 2011, Blippar has partnered with brands and media owners in the world, including Condé Nast, TIME Inc., Unilever, Procter & Gamble, PepsiCo, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L'Oréal, and Jaguar. Blippar has been recognized as one of the fastest growing companies by CNN, CNBC, Forbes and FastCompany.
In June 2014 Blippar acquired Dutch AR player Layar, based in Amsterdam, forming the world's largest AR userbase. The company is currently considered a "unicorn," having a valuation of over $1 billion.
Blippar was ranked Number 9 on CNBC's Top Disruptor List. In January 2016, Blippar was also named on Bloomberg's list of top UK Business Innovators and recognized by Business Insider as one of the most innovative companies in tech.
In 2016 Blippar CEO was named UK Entrepreneur of the Year by Ernst & Young
Blippar was founded in the U.K. in 2011 by Ambarish Mitra (Chief Executive Officer), Omar Tayeb (Chief Technology Officer), Steve Spencer (Chief Experience Officer) and Jessica Butcher (Director). The firm's first U.S. offices opened in New York one year later.
The company launched Blippbuilder, a web-based Software-as-a-Service (SaaS) tool that allows businesses to create their own AR content in September.
Expanding its efforts, Blippar, opened its first Asian office in Delhi, India in February, followed by an Istanbul office.
During the time of Google Glass, Blippar demonstrated their technology on the wearable device in March. This was the first instance of image recognition on the platform at the time. Later on, Blippar introduced games for Glass using image recognition, AR and gesture recognition. In November 2014, the company partnered with Jaguar to launch a multi-platform campaign on both mobile and Google Glass.
In June, Blippar announced that it had acquired Amsterdam-based AR pioneer Layar for an undisclosed amount. At the time, the combined companies totalled 50 million mobile app users, as well as "5,000 brands and publishers and over 100,000 self-publishing partners" in over 175 countries.
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