Amazon Prime Instant Video
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Type of site
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| Traded as | NASDAQ: AMZN |
| Headquarters | United States |
| Area served | Worldwide (excluding Mainland China, Iran, North Korea, Syria, Crimea) |
| Industry | Internet |
| Parent | Amazon.com |
| Subsidiaries | Video Direct |
| Website | amazon.com/video primevideo.com |
| Alexa rank |
 7 (As of 6 August 2016[update])
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| Registration | Required |
| Launched | September 7, 2006 |
| Current status | Active |
Amazon Video is an Internet video on demand service that is developed, owned and operated by Amazon.com. It offers television shows and films for rental or purchase and as part of Amazon's Prime subscription, selected titles can be viewed exclusively to full Prime or Prime Video members, in which video membership allows viewing without full Prime. Like competitors, Amazon has pursued a number of exclusive content deals to differentiate its service, including a multi-year licensing deal with HBO in the United States.
Launched on 7 September 2006 as Amazon Unbox in the United States, the service grew with its expanding library, and added the Prime Video membership with the development of Prime. It was then renamed as Amazon Instant Video on Demand. After acquiring the local streaming and DVD-by-mail service LoveFilm in 2011, Prime Video was added to Prime in the United Kingdom, Germany and Austria in 2014, a move that angered some Prime UK members as the bundling was nonnegotiable with a 61% increase in subscription fee.
In the UK, Germany and Austria, Prime Video has been available on a monthly subscription of £5.99 or €7.99 per month, continuing the plan of LoveFilm Instant. The service was previously available in Norway, Denmark and Sweden in 2012, but was discontinued in 2013. In 18 April 2016, Amazon split Prime Video from Amazon Prime in the US for $8.99/m The service also hosts Amazon Original content alongside titles on Video as well.
On 14 December 2016, Amazon Video launched worldwide (except for Mainland China, Iran, North Korea, Syria, Crimea) expanding its reach beyond US, UK, Germany, Austria and Japan. Among the new territories, the service was included with Prime in Belgium, Canada, France, India, Italy and Spain while for all other countries it was made available for a monthly promotional price of $/€2.99 per month for the first six months and $/€5.99 per month thereafter.
The service debuted on September 7, 2006 as Amazon Unbox in the United States. On September 4, 2008, the service was renamed Amazon Video on Demand. The Unbox name still refers to the local program, which as of August 2014 is no longer available for downloading purchased instant videos. On February 22, 2011, the service rebranded as Amazon Instant Video and added access to 5,000 movies and TV shows for Amazon Prime members. On September 4, 2012, Amazon signed a deal with pay-TV channel Epix to feature movies on their streaming service, in a move to rival their competitor Netflix. Additionally, in November 2013, Amazon premiered the comedies Alpha House and Betas, which are original series available exclusively online via the Prime Instant Video service. Amazon offered the first three episodes of both series at once for free, with each subsequent episode released weekly thereafter for Prime members.
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