Alpinestars
 |
|
| Private | |
| Industry |
Motorsport clothing Action sports clothing Casual clothing |
| Founded | 1963 |
| Founder | Sante Mazzarolo |
| Headquarters | Asolo, Veneto, Italy |
|
Number of locations
|
3 (2010) |
|
Key people
|
Gabriele Mazzarolo |
| Website | www.alpinestars.com |
Alpinestars is a manufacturer of technical, high performance protective gear for motorcycle and auto racing (MotoGP, , Formula One, WEC and NASCAR), as well as action sports such as mountain Biking and surfing. Alpinestars also makes motorsports-themed, non-sports clothing, with fashion design centers in California and Italy.
The company's name comes from the English translation of the Italian mountain flower Stella Alpina which grows high in the mountains around the area where the company was founded.
Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company started out making hiking and ski boots, but quickly shifted its focus to making boots for motocross racing, and road racing boots shortly thereafter. They sponsored motorsport world champions such as Roger DeCoster, Kenny Roberts, Mick Doohan and Marc Márquez. During the 1990s the company branched out into manufacturing all types of technical protective gear for motorcycling such as gloves, jackets, and full leather suits.
The company has been headed by Sante's son, Gabriele Mazzarolo, since 1993. There are offices in Los Angeles and Tokyo while the original headquarters and main research & development facility remain in Northern Italy.
Alpinestars leather suits and protective gear are worn MotoGP World Champions Marc Márquez, Casey Stoner and Jorge Lorenzo, and World Superbike Champions Ben Spies and Troy Corser. Alpinestars' motocross gear is used by AMA and World Motocross champions Marvin Musquin, Tyla Rattray, David Philippaerts, Christophe Pourcel, and Ryan Villopoto.
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Wikipedia