Alloy Entertainment
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| Limited liability company | |
| Industry | Book packaging, Television studio |
| Predecessor | 17th Street Productions |
| Founded | 1996 |
| Headquarters | New York City, New York, U.S. |
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Key people
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Leslie Morgenstein, CEO |
| Owner | Time Warner |
| Parent | Warner Bros. Television |
| Website | alloyentertainment.com |
Alloy Entertainment (formerly 17th Street Productions) is a book-packaging and a television production unit of Warner Bros. Television, part of Time Warner. It is a creative think tank and full-service editorial partner that develops and produces original books, television series, and feature films. The company generates unique commercial entertainment franchises and collaborates with authors, leading publishers, television networks, and movie studios to deliver its properties to the world.
Alloy Entertainment produces approximately thirty new books a year, which are published globally in more than forty languages. More than eighty of Alloy Entertainment’s books have reached the New York Times Best Sellers list, including most recently Everything, Everything and The Sun is Also a Star by Nicola Yoon, The Thousandth Floor by Katharine McGee, Max by Jennifer Li Shotz and 99 Days by Katie Cotugno. Past bestselling franchises The Sisterhood of the Traveling Pants, Gossip Girl, The Vampire Diaries, Pretty Little Liars, The Lying Game, The 100, The Clique, The Luxe, and The A-List have sold tens of millions of copies worldwide. Among the television series produced by the company are The Vampire Diaries, Gossip Girl, Pretty Little Liars, and The 100.
The company was formerly a corporate sibling of Defy Media (formerly Alloy Digital), a Multi Channel Network which produces the web series First Day, First Day 2: First Dance and Talent. Additionally, the company produces or co-produces several television shows and films which are novel adaptations. On June 11, 2012, Warner Bros. Television acquired Alloy Entertainment from it owner, Zelnick Media Capital
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